Belgrade, Decembar 12 – UNICEF Serbia has established a Business Council that will work to enforce and promote children’s rights in collaboration with the business community.

According to a survey on UNICEF’s U-Report platform, 68% of children and young people believe that the business sector should and can support young people in their future development path, 75% of children see the workplace as a primary area of ​​(negative) impact on children’s rights , while as many as 89% expect greater support from the business sector through internships, mentoring, volunteering, scholarships and student support. The mission of the UNICEF Business Council is to encourage, together with eminent individuals and successful business people, the wider business community to engage more with the benefit of children.

Members of the UNICEF Business Council are: Vesna Bengin, BioSense Institute; Jelena Bulatović, Serbian Association of Managers; Marko Čadež, Serbian Chamber of Commerce; Robert Čoban, Color Press Group; Jelena Drakulić Petrović, Ringier Axel Spinger; Draginja Đurić, Banca Intesa; Nebojša Đurđević, Digital Serbia Initiative; Dragan Filipović, Generali osiguranje; Milana Jević Gledović, Delhaize Serbia; Neven Marinović, Smart Kolektiv; Mike Michel, Telenor; Jovana Milutinović, Nordeus and Milica Sočanac, Nelt Group.

Membership of the Council is voluntary and limited to one year, after which it can be extended by mutual consent. The members of the Council will give their time, knowledge and business network to support programs and initiatives that promote and protect the rights of children in Serbia.