When it was founded, Smart Kolektiv launched a social marketing programme, with the aim of creatively and professionally using marketing tools to influence some of the key challenges of our society – the fight against violence, civic participation, youth activism, reconciliation, etc. After working in this field for 15 years, we know that designing and implementing quality social campaigns provides greater public interest in certain issues, more active involvement of citizens, as well as greater performance and better positioning of non-profit organizations and their users in public.
