Corporate philanthropy is part of the corporate social responsibility concept, which refers to providing resources for community development. These resources can be financial, or in the shape of goods and services, time or skills of employees. Unlike traditional corporate philanthropy, which involves “signing checks” for charity, without any specific plan or structure, Smart Kolektiv endeavours to bring the business sector closer to a more advanced and strategic approach to this field, which allows efficient and transparent allocation of available resources and provides long-term results for the company and groups, which are important for that company.